The Social Selling Lab
Where Trust becomes pipeline
The Social Selling Philosophy
Content opens the door. Outbound walks through it. Social selling connects the two.
The way most sales teams were trained no longer matches how buyers behave.
Inbox-first outreach, volume-based activity, and speed-over-context used to work. Today, they create friction; not because teams are doing it wrong, but because the environment has changed.
Buyers research earlier. They notice brands and people before conversations ever start. And trust is often formed long before the first meeting is booked.
Modern selling works best when it starts long before the pitch, outside the inbox, and inside real conversations.
Social selling isn’t a replacement for outbound, and I don’t teach it that way.
It’s the foundation that makes outbound more effective: warming conversations, deepening discovery, and making follow-ups feel welcome instead of interruptive.
This approach doesn’t ask teams to work harder or post constantly.
The result is fewer cold starts, more familiar conversations, and pipeline that builds without burning trust along the way.
Because when trust comes first, pipeline follows.
The Social Selling Lab™ is a 4 week training course that teaches professionals how to use LinkedIn® to build trust-based customer relationships and pipeline.
This course is ideal for…
Sales Reps & Business Development Pros
Learn how to turn your LinkedIn feed into your new favorite sales tool!
Show up where your buyers already are, earn trust before the first DM, and use engagement to drive real business, not just impressions.
Sales Leaders & Founders
You can’t preach modern selling if you’re not modeling it.
The Lab helps you walk the walk; leading with thought leadership, showing up visibly, and bridging inbound and outbound so your content, comments, and conversations work together.
Consultants, Coaches & SMB Owners
You don’t need to become a content creator to grow your business, you just need to make your expertise visible.
We’ll help you position your profile as a landing page that converts, share insights that attract the right people, and build trust without living online.
For Organizations Modernizing Sales
Perfect for B2B tech, staffing, and professional services teams where relationships drive revenue.
We’ll help your people show up like trusted advisors [not cold messengers] and bring the human element of sales into the digital world.
Grow Pipeline
Turn your LinkedIn presence into an inbound source of qualified opportunities
Shorten Sales-Cycles
Establish yourself as the go-to expert buyers seek out before they are ready to buy
Build Credibility
Turn your LinkedIn presence into an inbound source of qualified opportunities
Course Modules
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Your LinkedIn presence should be working for you, not against you. This module focuses on owning the reputation you’ve already built and making it intentional so people know what to expect from you and why you’re worth engaging.
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Learn how to transform your LinkedIn profile. Attract leads and showcase your expertise. This guide provides actionable strategies. Optimize your profile for maximum impact.
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Expand your LinkedIn network with purpose. Learn how to find and connect with the right people, build meaningful relationships, and create opportunities that align with your goals.
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Comments are your secret weapon! In this module, you will master the C.H.A.T commenting framework and learn how to craft thoughtful responses that drive conversations, build credibility, keep you top of mind, and make people want to know you!
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You'll learn how to confidently share your expertise in a way that feels authentic and strategic. From post ideas to engagement tactics, you’ll have everything you need to create content with impact.
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Go beyond connection requests. Learn how to leverage LinkedIn Sales Navigator and social selling strategies to identify prospects, nurture relationships, and drive sales without being salesy.
How You Will Level Up
By the end of this course, you will have…
A profile that converts: rebuilt as a landing page that attracts the right people and earns trust fast
A system for connection: you’ll know how to turn insights into outreach, segment lead lists by engagement level, and warm prospects long before the first DM
A repeatable rhythm: practical, low-lift habits for visibility and pipeline growth that fit into your workday
A stronger presence: you’ll show up in a way that gets noticed by buyers, partners, and peers…[without feeling like a marketer]
Tools to make content easier: simple frameworks and prompts to help you find your voice, share what you know, and build confidence creating posts that start conversations & inbound leads
Why This Matters Right Now
Your competitors are figuring this out. The best sales organizations have already made the shift. Their reps are building personal brands, creating valuable content, and using that visibility to fill their pipelines with qualified opportunities.
Meanwhile, teams stuck in the old playbook are watching response rates decline, deal cycles extend, and win rates compress. They're working harder for diminishing returns, wondering why the tactics that worked three years ago no longer move the needle.
78%
Higher Response Rates
Sales reps see dramatically better engagement compared to traditional cold outreach
51%
More Likely to Hit Quota
Sales professionals who excel at social selling consistently outperform their peers
3x
Pipeline Growth
Teams that combine content and outbound generate significantly more qualified opportunities
The gap between those who embrace social selling and those who don't is widening every quarter. The question isn't whether you should adopt this approach…
…it's how quickly you can implement it before you fall too far behind.
Course Format & Logistics
Social Selling Lab: Tuesdays & Thursdays, 12–1 PM ET (4 week program)
Social Selling Bootcamp: Tuesday, Wednesday, Thursday 12-2 PM ET (3 day program)
Both Labs and Bootcamps are capped at 15 participants to ensure high-impact learning
*Includes a private 60-minute strategy session valued at $150
Pricing and Scheduling
$999/person
2026 Social Selling Labs:
March 24 - April 16 [ 4 Week Lab]
NEW!!
2026 Social Selling Fridays!
[The value of The Lab compressed into one day]
March 6th [1 day Lab]
March 13th [1 day Lab]
April 10th [1 day Lab]
April 17th [1 day Lab]
May 1st [1 day Lab]
May 8th [1 day Lab]
Corporate Training
Bring the Social Selling Lab experience to your organization….
Designed for sales teams who want to:
Strengthen their brand presence and credibility online
Turn LinkedIn activity into pipeline
Build a culture where employees amplify, not dilute, your company’s message
Ask how your leadership team can participate at NO cost!